We Help Orthodontic Practices Increase Profitability by:

  • Equipping Treatment Coordinators with the Sales Skillsets & Confidence necessary to EXCEED PRACTICE GOALS & Convert Well Above the Industry Average!
  • Implementing Proven Systems that INCREASE SAME-DAY Case Acceptance
  • Transforming the New Patient Experience into a VALUABLE & MEMORABLE Consultation that "sells itself" and "eliminates competition"
  • Educating Treatment Coordinators on How to Deliver Information that GUIDES Your Prospect to MAKE A DECISION TODAY!
  • Implementing a Follow-up Strategy that MAXIMIZES Post-Consultation Sales Opportunites


  • Capitalize on Your Ability to Sell SAME-DAY
  • Work Smarter, Not Harder
  • Reduce Financial and Sales-Related Stress
  • Evolve, Improve, and Grow to Match the Expectations & Needs of Your Shoppers and the Orthodontic Industry
  • Empower Your Treatment Coordinator(s) to be the SALES LEADER Your Practice Needs to Experience GROWTH WITHOUT LIMITS!

Hey, I'm Brooke...

an Entrepreneur with 20+ years of business growth experience plus an AWARDED Treatment Coordinator!

I founded Straight-Up Sales Orthodontic Coaching after working in Dental & Orthodontics for 10+ years, with the simple mission to empower Orthodontic Treatment Coordinators with the sales skill sets and confidence necessary to increase practice profitability.

This is accomplished through my interactive online education platform and customized 1-to-1 coaching. Our partnership results in elevated same-day contracts, increased conversion rates, a uniquely designed New Patient Experience, and practice profitability that's scalable to meet and exceed both short-term and long-term goals.

Brooke Oliphant | Straight-Up Sales Orthodontic Coaching and Consulting

We are committed to your success!

Our partnership with Doctors and TCs is based on our VALUE & SERVICE Statement:

We are committed to loving what we do, being consistent and dedicated, and giving our best in intention, action, and mindset to ourselves, our work, and everyone we interact with, in service to making the world a brighter place.

We will proactively learn and evolve to match the ongoing changes in our industry and economy to ensure our platform of influence and education remains relevant.

We will deliver value that exceeds our clients' investment.

Answers to our most asked Questions:

What is Straight-Up Sales Coaching?

A combination of Self-Guided Online resources, 1-on-1 Coaching Calls with Brooke Oliphant and your Treatment Coordinators, along with Group Coaching Calls with the Doctor (and/or team) to assist in implementation and customization that results in elevated sales success and increased profitability.

What does Straight-Up Sales cover in coaching material and custom training?

We cover everything from goal-setting, strategy, accountability, the new patient experience, pre-selling, non-doctor consultations, same-day contracts and same-day starts, sales mindset, sales confidence, improving systems, follow-up strategy, and navigating push-back. . . anything and everything related to the Treatment Coordinator delivering a "WOW EXPERIENCE" 100% of the time.

How will Brooke assist the practice in overall growth and goal-setting?

From day one we learn where you're at currently and what growth and success look like for you. Then we create an action-plan that ensures we're working toward achieving your short-term and long-term goals by supporting the sales team with tools, mindset, and systems that support growth. This valuable component of sales coaching ensures the changes recommended and implemented align with your growth vision and practice goals.

Straight-Up Sales is an Orthodontic coaching and consulting service designed specifically for Orthodontists and Treatment Coordinators.

As a lifelong entrepreneur and awarded Treatment Coordinator, I've "been there, done that" in business, coaching, employment, management, marketing, training, and sales.

Through customized coaching and 1-on-1 training, I empower Treatment Coordinators with skills and sales confidence unique to their personality and the culture of the practice, so that they can thrive professionally while positively growing their practice's profitability for life!

It’s a pleasure to work alongside amazing teams, experience the uniqueness of each practice vision, and teach an attitude, sales process, and methodology, that immediately elevates conversion rates while creating lasting financial growth that's scaleable without limits.

Straight-Up Sales Orthodontic Coaching and Consulting


"Thanks for your incredible coaching and motivation. Last month we had our biggest sales month EVER in the 4 years since we've been open."

- Dr. Lucas -

"Brooke Oliphant is a tremendous asset to orthodontic practices and our profession. She is exceptionally well-aligned with the principles and strategies we teach at Burleson Seminars. If her calendar allows, I highly recommend you work with Brooke to coach your treatment coordinators."

- Dustin Burleson, DDS, MBA | Burleson Seminars -

"You've been amazing for me through this whole process. We've changed a lot for the positive since we started working together and I look forward to seeing what else we are able to do in the future. You have an individualized and caring approach that I greatly appreciate. I am just so grateful and thankful for your help."

- Dr. Angeloni -

"We appreciate all you are doing for us!"

- Dr. Truman -


"Hi Brooke! I'm really excited to share this with you! 6 new patients and all 6 we same-day starts!"

- Treatment Coordinator -

“This has been so helpful!!! Thank you! You rock!”

- Treatment Coordinator -

"Having your support makes me feel like I’m not out on an island by myself.“

- Doctor -

"I felt that I was trying, trying, trying and not getting anywhere. I knew that I had performed better in the past and was struggling to figure out why what I was doing before wasn't working anymore. It also feels good to have somebody like Brooke who truly understands the role of a TC and the roller coaster of emotions that comes with it. Not many other consultants seem to have the same firsthand knowledge that Brooke does. I feel she does a great job of modeling and practicing what she preaches. I also feel supported by our leadership because they chose to invest in coaching even though we are a high performing office."

- Treatment Coordinator -

"The coaching from Brooke is very motivating!"

- Treatment Coordinator -

"I love the positive feedback and support from you! Learning new verbiage is helpful and makes me more confident."

- Treatment Coordinator -

"It has been a great experience to be coached and taught new skills and mindsets."

- Treatment Coordinator -

"I feel like Brooke takes the time to understand what is going on and not only does she point out what she notices but she also helps find a solution."

- Treatment Coordinator -

"I have had this huge shift in confidence. Not only about the doctors, orthodontics, and the office, but in myself. I feel since we started implementing new ideas, I go into each consult KNOWING I will get a start."

- Treatment Coordinator -

"I feel since we started/signed up with you it's given me permission to be myself more... just wanted to share with you and let you know how much I appreciate you and all that you are doing not just for the office but for me. Thank you!"

- Treatment Coordinator -

Brooke Oliphant | Straight-Up Sales Orthodontic Coaching and Consulting
Brooke Oliphant | Straight-Up Sales Orthodontic Coaching and Consulting
Brooke Oliphant | Straight-Up Sales Orthodontic Coaching and Consulting
Straight-Up Sales Orthodontic Coaching and Consulting
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© Straight-Up Sales Orthodontic Coaching | Brooke Oliphant | Chandler, AZ | Serving the USA & Beyond