Partner with Straight-Up Sales Orthodontic Coaching to TURBOCHARGE your practice's sales growth!

What Do We Do?

At Straight-Up Sales, we support the success of Orthodontic Practices by empowering TCs with the skill sets and confidence necessary to elevate practice profitability.

How do we do it?

By remotely partnering with your practice and working 1-on-1 with your Treatment Coordinator(s) to inspire unshakable sales confidence, provide industry-specific sales training, and collaborate to create a world-class New Patient Experience.

Doctor & Practice Goals


Treatment Coordinator Training


Straight-Up Sales Orthodontic Coaching



Ready to Elevate Your Practice?

Are you ready to supercharge your practice's client experience, boost case acceptance, and achieve financial growth? Let's chat!

Book a free consultation with us today and discover how Straight-Up Sales can take your practice to the next level.

Your success is our success, and we're here to support you every step of the way.

Click the button below to start this exciting journey of transforming your TC into a SALES ROCKSTAR and discovering your untapped professional GREATNESS!

Brooke Oliphant | Straight-Up Sales Orthodontic Coaching and Consulting

Hey, I'm Brooke...

an Entrepreneur with 20+ years of business growth experience, plus an OrthoFi AWARDED Treatment Coordinator!

I founded Straight-Up Sales Orthodontic Coaching after working in Dental and Orthodontics for 10+ years, with the simple mission to empower Orthodontic Treatment Coordinators with the sales skill sets and confidence necessary to increase practice profitability.


Because I love the business of Orthodontics and have a passion for Treatment Coordinators. We work in a happy industry with an opportunity for an incredibly meaningful impact on the lives of others, yet struggling with sales and employee confidence, happiness, and retention limits the long-term success of the practice.

As an entrepreneur prior to becoming a TC, my approach to Treatment Coordinating was focused on business success like an owner more than an employee. I quickly discovered that earning an 80%+ conversion rate requires delivering a sales experience that skyrockets same-day contracts and dramatically reduces follow-ups.

I was trained to be a 50% converting TC just like the majority of TCs throughout the Orthodontic industry.

To be a ROCKSTAR TREATMENT COORDINATOR requires skills and confidence that exceed what's normal in TC training, goal setting, accountability, and support.

Straight-Up Sales Orthodontic Coaching is the culmination of every professional journey I've been blessed to experience and learn from, combined with my passion to positively impact the lives of others and make the world a better place.


"Thanks for your incredible coaching and motivation. Last month we had our biggest sales month EVER in the 4 years since we've been open."

- Dr. Lucas -

"Brooke Oliphant is a tremendous asset to orthodontic practices and our profession. She is exceptionally well-aligned with the principles and strategies we teach at Burleson Seminars. If her calendar allows, I highly recommend you work with Brooke to coach your treatment coordinators."

- Dustin Burleson, DDS, MBA | Burleson Seminars -

"You've been amazing for me through this whole process. We've changed a lot for the positive since we started working together and I look forward to seeing what else we are able to do in the future. You have an individualized and caring approach that I greatly appreciate. I am just so grateful and thankful for your help."

- Dr. Angeloni -

"You did a great job for us. We've experienced measurable increases in production and conversion rates and great improvement with our sales process. Thank you!"

- Dr. Truman -


"Hi Brooke! I'm really excited to share this with you! 6 new patients and all 6 were same-day starts!"

- Treatment Coordinator -

β€œThis has been so helpful!!! Thank you! You rock!”

- Treatment Coordinator -

"Having your support makes me feel like I’m not out on an island by myself.β€œ

- Doctor -

"I felt that I was trying, trying, trying and not getting anywhere. I knew that I had performed better in the past and was struggling to figure out why what I was doing before wasn't working anymore. It also feels good to have somebody like Brooke who truly understands the role of a TC and the roller coaster of emotions that comes with it. Not many other consultants seem to have the same firsthand knowledge that Brooke does. I feel she does a great job of modeling and practicing what she preaches. I also feel supported by our leadership because they chose to invest in coaching even though we are a high-performing office."

- Treatment Coordinator -

"The coaching from Brooke is very motivating!"

- Treatment Coordinator -

"I love the positive feedback and support from you! Learning new verbiage is helpful and makes me more confident."

- Treatment Coordinator -

"It has been a great experience to be coached and taught new skills and mindsets."

- Treatment Coordinator -

"I feel like Brooke takes the time to understand what is going on and not only does she point out what she notices but she also helps find a solution."

- Treatment Coordinator -

"I have had this huge shift in confidence. Not only about the doctors, orthodontics, and the office, but in myself. I feel since we started implementing new ideas, I go into each consult KNOWING I will get a start."

- Treatment Coordinator -

"I feel since we started/signed up with you it's given me permission to be myself more... just wanted to share with you and let you know how much I appreciate you and all that you are doing not just for the office but for me. Thank you!"

- Treatment Coordinator -

Straight-Up Sales Orthodontic Coaching and Consulting

Answers to our most asked Questions:

What is Straight-Up Sales Coaching?

A combination of 1-on-1 coaching calls with Brooke Oliphant and your Treatment Coordinator(s), Doctor goal-setting and strategy sessions to assist in implementation and customization, and self-guided online resources.

What does Straight-Up Sales cover in coaching material and custom training?

We cover everything from goal-setting, strategy, accountability, the new patient experience, pre-selling, non-doctor consultations, reduced doctor-time consultations, same-day contracts and same-day starts, sales mindset, sales confidence, improving systems, follow-up strategy, selling to the needs of your shoppers, exceeding expectations, and navigating push-back. . . anything and everything related to the Treatment Coordinator delivering a "WOW EXPERIENCE" 100% of the time.

How will Brooke assist the practice in overall growth and goal-setting?

From day one, we learn where you're at currently and what growth and success look like for you.

Then, we create an action plan that ensures we're working toward achieving your short-term and long-term goals by supporting the sales team with tools, mindset, and systems that support growth.

This valuable component of sales coaching ensures the changes recommended and implemented align with your growth vision, core values, personality, and practice goals.

Β© Straight-Up Sales Orthodontic Coaching | Brooke Oliphant | Chandler, AZ | Serving the USA & Beyond