Welcome to the Treatment Coordinator Sales Summit

The ultimate sales training event for Orthodontists and Treatment Coordinators!

Upcoming Event Dates:

September 15-16th, 2023

Chandler, Arizona


January 19-20th, 2024

Chandler, Arizona

April 12-13th, 2024

Chandler, Arizona

Registration Not Open

August 30-31st, 2024

Chandler, Arizona

Registration Not Open

October 25-26th, 2024

Chandler, Arizona

Registration Not Open

January 19-20th, 2024 Event Registration CLOSES January 12th, 2024


Are you tired of struggling with low sales or inconsistent conversion rates?

Would you like to discover easy-to-implement ways to earn more Same-Day contracts?

Do you feel like too much of your revenue is reliant on follow-up efforts?


Join us for a 2-day Training Event packed with valuable insights, strategies, and tactics to help you earn trust faster, elevate case acceptance, and grow your practice.

Ready to transform your sales skills?

This is a special opportunity to learn from Brooke Oliphant, owner of Straight-Up Sales Orthodontic Coaching, awarded TC, speaker, life-long entrepreneur, and soon-to-be best-selling author.

You will also learn industry insights and strategies, and discover innovative ways to improve your client experience and practice profitability from our amazing sponsors:

We will cover a variety of topics, including:

  • Sales Mindset: Learn how to overcome limiting beliefs and develop a winning sales attitude.
  • Sales Strategies: Discover proven tactics to quickly earn trust, sign more contracts same-day, and increase overall conversion rates.
  • Question-Focused Selling: Learn proven ways to sell authentically, become a guide toward decision-making, and build trusting relationships with your customers.
  • Your Pre-Sales Journey: Learn how to create a seamless New Patient Experience that drives sales and creates raving fans from day one.
  • Adopt an Entrepreneurial Mindset: Tap into your creativity and passion for excellence, and learn how to invent, evolve, set goals, and become a sales rockstar that leads your practice STRAIGHT-UP financially.

The mission of this Treatment Coordinator Summit is simple:

Empower TCs with the skill sets and confidence necessary to elevate practice profitability.

Event and Accommodations at the Cambria Hotel Chandler

Friday night, enjoy a complimentary dinner at The Sicilian Butcher

January 19-20th Event Itinerary:

  • Friday, 1/19/24: 12:00 PM - 5:45 PM
  • Friday Lunch: Provided During Our Kick-Off Session
  • Friday Dinner: Complimentary Feast @ The Sicilian Butcher
  • Saturday, 1/20/2024: 8:30 AM - 1:30 PM
  • Saturday Breakfast: Provided During Our Morning Session
Meet Your Host and Featured Speaker: Brooke Oliphant

Brooke is a born entrepreneur and the founder of Straight-Up Sales Orthodontic Coaching.

With a passion for helping businesses flourish long-term, she works with growth-focused Orthodontists and Treatment Coordinators who are passionate about their business, career, impact, and lifestyle.

Her skills and experience in business ownership, practice management, high-end sales, Treatment Coordination, client experience and retention, training, employee & practice culture, plus advertising & marketing have equipped her to help others grow professionally, design processes that ensure financial stability, and exceed their own expectations with limitless growth potential.

Brooke's Sales Coaching Services are a combination of self-guided online resources plus weekly 1-on-1 coaching, goal-setting, strategy, accountability, and consulting that’s specifically designed for Orthodontists & Treatment Coordinators and their unique practice culture and goals.

Are you ready to transform your sales skills?

This is your opportunity to discover innovative ways to enhance your sales experience and grow your practice STRAIGHT-UP!

Your elevated sales greatness is waiting to be discovered!

We look forward to seeing you at the Treatment Coordinators Sales Summit.